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Dedicated to conservation and multiple use of public lands for recreation opportunities.
Edited by: John Stewart
The Image of Recreationists
By Del Albright
I wish I knew how much money the anti-access folks spend on their image and perhaps how much of that money goes towards tainting the image of recreationists. Have you ever wondered how the media always seems to be able to get its hands on plenty of bad press about multiple-use on public lands? It occurs to me that someone else is controlling MY image not me. I dont think I like that.
Politicians certainly have no shortage of photos and studies showing a one-sided view of multiple use of our lands. Anti-access folks seem to be able to come up with plenty of fodder that taints the image of recreationists and other multiple users. Targeted activities include: driving on beaches that for years were public access (Black Sands Beach, CA); logging (everywhere, USA); mining (Utah and other western states); controlled burning (Los Alamos, etc.); snowmobiling (Yellowstone); and four-wheeling (most everywhere, USA).
We (recreationists and multiple-users) are portrayed in a bad light. But how on earth do they manage to convince a large segment of voters to believe this garbage? Yes, the voters herein mostly live in cities and dont necessarily understand recreation and multiple-use; but some of them must understand. How can they be so manipulated into believing that using our public lands (or in some cases, private lands) is the same as abusing them?
I suggest thinking of your image the same way you think of your reputation or your integrity. Most all of us will go to extremes to protect our reputation, credibility, integrity, and honor. Well, our image deserves equal protection. Its time to find ways to enhance (and protect) our image.
I can see five steps we need to take (all of us NEED to take).
Ive written before about self-policing. Thats the first step. Dont allow someone to violate the rules. Stop them. Correct the situation on the spot.
Education is the second step. Share your knowledge of responsible use of our lands and resources. If you need to know more, take the effort to learn more. Become informed so that you can inform others.
The third step is spending money on our image. Groups, clubs, organizations and individuals need to spend some bucks on enhancing our image. If we have to hire consultants, lets do it. If we have to redirect some of our precious budget to brochures, handouts, etc., lets do it. If we have to sponsor folks to represent our clubs at big events wherein we can show our positive image, lets do it.
Being proactive is the fourth step. If we spent half of the time developing image-building ideas as we do planning a recreational event, wed probably be light years ahead. We may have to get outside the box and think along different lines. I suggest we get ahead of the curve and develop ways to enhance our image locally, so as not to always be reactionary. We also need to work with manufacturers who put ads in magazines and help them be proactive with us. We need to work with public (and private) land managers to care for environment and protect our access.
Banding together (uniting) is the fifth step. Multiple use is the answer. Banding together builds strength and provides a united front. We can also share budgets; find ways to enhance multiple images at once; and lessen the impact of anti-access propaganda. It takes some planning and a lot of cooperation, but I believe we can do it (for sure, we can do more of it).
I feel my honor, my integrity, and my reputation are on the line when someone portrays my image as bad. Our image is who we are to most people. Perception becomes a reality. Im tired of someone else telling me what my image is. Its time we took control.
Share your image improving ideas on the 4x4Wire Conservation and Land Use Forum.