All-new Ram offers more game-changing content, lower price

Auburn Hills, Mich. – Dodge announced pricing today for the all-new 2009 Dodge Ram 1500, offering more content and a lower price than current models. The all-new 2009 Dodge Ram features three cab configurations, five trim levels, all-new exterior and interior styling and many segment-first features and best-in-class capabilities.

The all-new 2009 Dodge Ram is available for $22,170 for regular cab models, $26,225 for Quad Cab® models and $32,530 for Ram Crew 1500 models. Prices include $900 for destination. Customers may choose to purchase the all-new 2009 Dodge Ram, or lease through independent sources. The all-new 2009 Dodge Ram arrives in dealerships this fall.

Dodge Brand

With a U.S. market share of 6.2 percent, Dodge is Chrysler LLC’s best-selling brand and the sixth largest nameplate in the U.S. automotive market. In 2007, Dodge sold more than 1.3 million vehicles in the global market.

The Dodge brand’s first crossover vehicle — the all-new 2009 Dodge Journey — arrived in dealer showrooms in the first quarter of 2008, and is now available outside North America in petrol and diesel powertrains in both left- and right-hand drive. The limited-edition 2008 Dodge Challenger SRT8 with a 6.1-liter HEMI V-8 engine that boasts 425 horsepower and 420 lb.-ft. of torque started hitting the streets this past spring. Later in 2008, Dodge will add three more vehicles to its product lineup – the all-new 2009 Dodge Ram with game-changing exterior and interior design, innovations, best-in-class features and craftsmanship; the all-new 2009 Dodge Challenger, a modern interpretation of the American muscle car; and the 2009 Dodge Durango HEMI Hybrid, a hybrid electric vehicle that combines fuel-efficient advance hybrid technology with full-size SUV performance and capability.

Last fall, America’s best-selling minivan, the all-new 2008 Dodge Grand Caravan, was introduced with 35 new or improved features including the newest innovation, the Swivel ’n Go™ seating system. In 2007, Dodge sold 33,500 commercial vehicles, a 285 percent increase over 2003 when the company returned to the commercial vehicle market and is now the sixth largest manufacturer of commercial vehicles sold in the U.S. Also in 2007, the Dodge Avenger and Nitro entered key volume segments outside North America, joining the Dodge Caliber, the highest sales volume vehicle for the company outside of North America.

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Source: "Red Letter Dodge