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Hastings Launches Online Tough Guy™ Gear Store

Hastings Manufacturing Company, LLC, a nearly 100-year-old maker of piston rings, announces the opening of their new online Tough Guy Gear Store.

Hastings, MI (PRWEB) September 22, 2008 -- Hastings Manufacturing Company, LLC, a nearly 100-year-old maker of piston rings, announces the opening of their new online Tough Guy Gear Store. "Hastings 'iconic' Tough Guy has been our symbol of quality pistons rings for a very long time," says Jeff Guenther, Director of Sales and Marketing. "He represents the quality and toughness that goes into every one of over 100 million rings manufactured at Hastings each year. People seem to love his positive persona and are happy to hear we are now offering Tough Guy gear such as hats, shirts and jackets. And the new e-commerce store at Hastingsracing.com is the only place you can purchase Tough Guy gear, which offers a terrific selection of high-quality Tough Guy traditional and racing products."

The Hastings Tough Guy Gear Store is designed to reflect the Hastings' brand images associated with their traditional aftermarket line of piston rings, as well as their new introduction of Tough Guy Racing Rings. And it's gender friendly, catering to both tough guys and gals. Gal gear, guy gear, Hastings traditional look, or Tough Guy Racing, it is all online and easy to purchase using Hastings secure shopping cart and check out process.

The Tough Guy Gear Store is stocked with clothing selections ranging from men and women's short and long sleeve t-shirts to hooded sweatshirts, as well as polo's, beanie and baseball hats, and stylish racing jackets. They all feature the legendary Tough Guy logo and come in color options of traditional blues and whites along with racing hot reds and blacks. More new products are coming soon, including: Tough Guy nylon vests, zip-up fleeces and carry-to-the-track coolers.

Hastings Manufacturing Company, LLC designs and manufactures piston rings for the worldwide engine manufacturing and rebuilding industries. As a premier automotive and engine component supplier, Hastings holds TS16949 and ISO14001 registrations and is the approved piston ring manufacturer to Chrysler, Ford, GM, Harley-Davidson, and many others. Hastings is a proud recipient of the 2008 Polk Inventory Efficiency Award.

For more information, contact Hastings Manufacturing Company, LLC, 325 North Hanover St., Hastings, MI 49058-1598, 800-776-1088, sales(at)hastingsracing.com, www.hastingsracing.com.

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