“Traxxas has a special passion for TORC,” says Loren Snyder, Director Special Operations. “Short-course racing has inspired a generation of innovation and fun new products for Traxxas and our close connection with the fans is something that can’t be duplicated anywhere else. We are pleased and excited to continue our investment in TORC as Official Series Sponsor. TORC is energized with new energy, new venues, and as always the most intense short-course off road racing action. We are looking forward to the positive exposure TORC brings to Traxxas and the fun new radio controlled vehicles the racing inspires.”
As an Official Series Partner, Traxxas will garner significant brand visibility through media exposure including television, radio, print, digital and social media. The company will also take their commitment to the track once more as a sponsor of Jenkins Brothers Racing including Traxxas CEO Mike Jenkins (PRO 4 and PRO 2) and his brother Mark (PRO 4). The brothers finished a tight 5th and 6th place in PRO 4 last season, with Mike also taking 5th in PRO 2.
“We’ve seen mass numbers of radio control enthusiasts around the country attend TORC Series events to experience what the full-scale Traxxas-sponsored trucks can do out on the track,” said TORC President BJ Birtwell. “It’s the natural connection between Traxxas products and TORC racing that drives further consideration and sales for the Traxxas brand. We’re very excited to welcome Traxxas back to the TORC Series and look forward to seeing their success both on and off the track.”
TORC: The Off-Road Championship will hold seven events across the United States this year, with NBC Sports providing television coverage and a behind-the-scenes docu-reality series. The 2014 event schedule features races at the following venues:
• April 5-6: Primm, NV (Primm Off Road Raceway)
• April 25-26: Charlotte, NC (Charlotte Motor Speedway)
• May 17-18: St. Louis, MO (Gateway Motorsports Park)
• June 28-29: Crandon, WI (Crandon Int’l Off Road Raceway)
• July 19-20: Bark River, MI (Bark River Off Road Raceway)
• Aug 5-6: Sturgis, SD (Buffalo Chip Powersports Complex)
• Aug 30-31: Crandon, WI (Crandon Int’l Off Road Raceway)
For more information on TORC: The Off-Road Championship including NBC Sports episode premiere dates, visit www.torcseries.com or find TORC on Facebook at www.facebook.com/torc and Twitter @TorcOffRoad.
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