When working with rubber, use a water based lubricant. KY jelly is perfect, to be honest. I have a bungee that is used for launching RC gliders, and I had to get this big thing with an eyelet on it stuck into the rubber. Tried EVERYTHING. Lubed it with KY and it slipped right in and then stayed forever.

1987 Raider, 346K miles and going strong -31" tires, otherwise stock.
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How to include pictures in threads on 4x4wire (Youtube video)