Hi Gary, thanks for making your concern known about this advertising.

4x4Wire is dependent on advertiser revenue to keep the site going, hence the decision to place these new ads.

We are working with the provider of these ads to ensure they generate more content-specific advertisements. We need to let them gather data for several days or a few weeks in order to optimize the content of the ads. If they cannot provide more 4WD or auto related advertisements in our forums, we will pull them.