Chrysler LLC Reports August 2008 U.S. Sales; Continues ‘Shop ‘Til You Drive’ Campaign with up to 40 Percent off MSRP
Auburn Hills, Mich., Sep 3, 2008 - Chrysler LLC today reported total August 2008 U.S. sales of 110,235 units, down 34 percent from the same period last year. Total August sales reflect an industry-wide slowdown, segment shifts and reduced fleet sales. Compared with July 2008, Chrysler’s August sales increased 12 percent supported by enhanced financing offers, efforts to shift lease-oriented customers to purchasing, leasing availability from independent financial institutions and better demand for key vehicles.
September Incentives Chrysler’s ‘Shop ’til You Drive Sales Event’ continues through Sept. 30, offering up to 40 percent off MSRP on select vehicles, and zero percent APR for 72-months on the 2008 Dodge Ram, Dodge Durango, Chrysler Aspen, Jeep Grand Cherokee and Jeep Commander. Especially strong values are available on Dodge Ram pickup trucks, with up to $9,000 discounts in select markets.
In September, customers can continue to take advantage of consumer bonus cash of $2,000 on select retail purchases when financed through Chrysler Financial. For those customers who still wish to lease a Chrysler, Jeep or Dodge vehicle through an independent financial institution, they can take advantage of Chrysler’s Customer Cash Allowance on select vehicles up to $2,000. August Sales Highlights Total Chrysler LLC minivan sales were up 7 percent compared with a year ago. The Dodge Grand Caravan posted sales of 9,422 units, nearly flat when compared with August 2007 sales. However, when compared with July 2008, Grand Caravan sales were up 54 percent. The all-new Chrysler Town & Country posted increased sales of 10,182 units in August, up 15 percent compared with August 2007 sales, and up 26 percent when compared with July 2008 sales.