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John Stewart

Nitto Tire Launches Trail Grappler M/T

Nitto Tire U.S.A. Inc., announces the launch of a new interactive web site for its latest off-road tire, the Trail Grappler M/T. Nitto's primary goal was to create an engaging user experience in order to educate consumers about the benefits of the tire. The site launch coordinates with the release of the tire, which is also available to Nitto's distributor and dealer network today.

Cypress, CA (PRWEB) September 15, 2009 -- Nitto Tire U.S.A. Inc., announces the launch of a new interactive web site for its latest off-road tire, the Trail Grappler M/T. Nitto's primary goal was to create an engaging user experience in order to educate consumers about the benefits of the tire. The site launch coordinates with the release of the tire, which is also available to Nitto's distributor and dealer network today.

One of the primary benefits of the Trail Grappler M/T is its blend of both off-road performance and on-road comfort. To illustrate this duality, the site navigation consists of a trail that traverses on- and off-road elements. As the user navigates this trail, a large photorealistic 3D model shows detailed tread features. At various points, the user interacts with 3D elements and animations that explain the key tread design and construction features.

"We wanted to design a site that was both engaging and informative," said Tim Coltey from Nitto's marketing department. "We achieved this by integrating cutting edge 3D technology into an informative presentation. After visiting the site consumers will truly understand why we designed the Trail Grappler M/T."

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OutdoorWire, 4x4Wire, JeepWire, TrailTalk, MUIRNet-News, and 4x4Voice are all trademarks and publications of OutdoorWire, Inc. and MUIRNet Consulting. Copyright (c) 1999-2019 OutdoorWire, Inc and MUIRNet Consulting - All Rights Reserved, no part of this publication may be reproduced in any form without express written permission. You may link freely to this site, but no further use is allowed without the express written permission of the owner of this material. All corporate trademarks are the property of their respective owners.