John Stewart

Nitto Tire Launches Trail Grappler M/T

Nitto Tire U.S.A. Inc., announces the launch of a new interactive web site for its latest off-road tire, the Trail Grappler M/T. Nitto's primary goal was to create an engaging user experience in order to educate consumers about the benefits of the tire. The site launch coordinates with the release of the tire, which is also available to Nitto's distributor and dealer network today.

Cypress, CA (PRWEB) September 15, 2009 -- Nitto Tire U.S.A. Inc., announces the launch of a new interactive web site for its latest off-road tire, the Trail Grappler M/T. Nitto's primary goal was to create an engaging user experience in order to educate consumers about the benefits of the tire. The site launch coordinates with the release of the tire, which is also available to Nitto's distributor and dealer network today.

One of the primary benefits of the Trail Grappler M/T is its blend of both off-road performance and on-road comfort. To illustrate this duality, the site navigation consists of a trail that traverses on- and off-road elements. As the user navigates this trail, a large photorealistic 3D model shows detailed tread features. At various points, the user interacts with 3D elements and animations that explain the key tread design and construction features.

"We wanted to design a site that was both engaging and informative," said Tim Coltey from Nitto's marketing department. "We achieved this by integrating cutting edge 3D technology into an informative presentation. After visiting the site consumers will truly understand why we designed the Trail Grappler M/T."

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John Stewart

Nitto Tire Releases New Off-Road Tire: Trail Grappler M/T

Nitto Tire U.S.A., Inc., announces the release of its new off-road tire, the Trail Grappler M/T. The tire blends some of the off-road performance of the Mud Grappler with the on-road comfort of the Terra Grappler, to create a tire that is both aggressive and quiet.

 Cypress, Calif. (PRWEB) July 2, 2009 -- Nitto Tire U.S.A., Inc., announces the release of its new off-road tire, the Trail Grappler M/T. The tire blends some of the off-road performance of the Mud Grappler with the on-road comfort of the Terra Grappler, to create a tire that is both aggressive and quiet.

"The Trail Grappler M/T is engineered to be a trail-ready tire without compromising on-road comfort and performance," said Anthony Lee, Staff Engineer at Nitto Tire. "We used advanced computer design and analysis to test the functionality of multiple designs before building the tire. This allowed us to engineer a tire that will perform to our customer's expectations."

For off-road performance, the sidewall combines a 3-ply high turn-up construction with a thick rubber compound that cushions the tire and helps prevent punctures. On the tread surface, the blocks are configured to provide additional biting edges that command lateral stability and enhance forward traction. When navigating tough terrain, the balanced void ratio and stone ejectors help clear debris from the tread to provide continuous traction.

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John Stewart

Off RoadTires with Kevlar from Goodyear

New Goodyear Wrangler MT/R(R) with Kevlar(R) Tackles Off-Road Challenges

AKRON, Ohio, Feb. 20, 2009 -- When it comes to developing a tire that can take on tough terrain, such as exploring trails or crawling rocks, engineers at The Goodyear Tire & Rubber Company left no stone unturned. The new Goodyear Wrangler MT/R with Kevlar is the company's first off-road tire built with the rugged toughness of DuPont Kevlar(R) for enhanced sidewall puncture resistance.

The use of Kevlar, an innovative material that is, pound-for-pound, five times stronger than steel, brings superb sidewall cut- and puncture-resistance to an area of the tire that demands extra toughness when driving off-road. It also helps reinforce the sidewall for when drivers return to the pavement for the drive home.

"The new Wrangler MT/R with Kevlar updates the legendary off-road performing namesake, which has had a great reputation among serious off-roaders," said Melissa Montisano, Goodyear's general manager for light-truck tires. "This new tire will certainly get the attention of anyone who takes off-road traction seriously."

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